Happy Surf of July was created on July 4th, 2018 while riding in a ragtop Volkswagen van for the Fourth of July parade in Huntington Beach, California. Being part of the Board of Directors for the Surfing Walk of Fame, we were asked to ride in the parade and we were wishing everyone a Happy Fourth of July. We were telling all the young kids along the parade route to have a Happy Fourth of July and go surf! The words got mixed up and I accidentally said … Happy Surf of July! The phrase caught on as a fun, wholesome way to celebrate our wonderful nation, our great beaches and our terrific surf. Happy Surf of July is a true celebration of summer and surf that supports local businesses and local charities!
Looking for an excellent add on sale with a coastal influence? Local businesses including bars, restaurants, hotels, surf shops, gift shops and special events have had great success. All products/designs focus on red, white and blue so it is a very narrow window with the kickoff celebration beginning July 4th and ending on July 31st. Sales really take off between June 15th and July 4th.
Order Window: 1/1 to 5/1
Delivery Window: 6/1 to 6/15
BUSINESS MEMBERSHIP AVAILABLE
For $99.00, a Business Member can advertise their special offer, promotion or event on happysurfofjuly.com website.
- Members receive starter kit including 1 3×5 banner, 2 posters, 24 stickers
- Members may purchase products at wholesale prices
- Members receive a 10% discount on first online order
- Members have access to all digital assets to help generate additional sales and customer
Think about adding a local charity or non-profit partner to your special offer, promotion or event. Many loyal customers love giving back to their community and you can be the generator of something bigger! There are many charities and non-profit organizations that would love to be a beneficiary of your special offer, promotion or event.
Customization is available on t-shirts and sweatshirts. Each Business Member will be able to add their logo on the front or sleeve area.
- Minimum order: 72 pcs (styles/designs can be mixed to meet minimum)
- Added costs: $1.00 per logo color plus $35 screen charge per color
- Custom signs, banners, posters, menus, etc… are available for purchase to help showcase your special offer, promotion or event
Duke’s restaurant in Huntington Beach, CA added a 1 color logo to a women’s and men’s t-shirt. The staff was asked to wear the Happy Surf of July t-shirts (Tiki Guy, Main Tower) a few weeks before and after July 4th. Duke’s added a charity element and offered a $1 donation to the International Surfing Museum in Huntington Beach for every pint of Golden Road Heal the Bay IPA purchased. With very little effort, Duke’s was able to increase apparel/beer sales by $3,155 during the 4 week promotion and Heal the Bay IPA was one of the top 10 beers sold during the month of July. Next year, Duke’s is planning to add a spirits cocktail promotion along with additional designs/styles to capitalize on the month-long celebration.